Halloween is the biggest time of the year for Jägermeister. So, they wanted engagement tools that were inexpensive, yet felt premium and had a certain ‘cool’ factor to them. We developed a papercraft masks as well as custom packaging that allowed drinkers to add some Halloween decor to their party. We also developed a campaign for consumers to make their holiday celebrations decadent with Jägermeister by giving them 56 ways to celebrate during the holidays.
